[WATER]

[The Urban Flak Jacket]

[Bicycle Accessory Concepts]

[Mood Board]

[The Light Slider]

Goggle Brief
Performance:
Venting
Double Layer Lens
Optically Correct Spherical Lens
Comfort

Aesthetic:
Smooth Curves
Aggressive Look
Curved Lens Resembles A Space Helmet

Soul:
Light
Speed
They Are A Snowboarders Window To The World

[Pen Design]

End User:
The end user is the typical outdoorsman who needs a rugged tough pen outdoors. They need a pen that is useful.

Context and Culture:

• out in the elements (rain, fire, snow, dust)

• hands could be cold/numb

• might be in the dark

• needs to be easily accessible

• tough

Existing Products:




Concepts: