[WATER]

[The Urban Flak Jacket]

[Bicycle Accessory Concepts]

[Mood Board]

[The Light Slider]

Goggle Brief
Performance:
Venting
Double Layer Lens
Optically Correct Spherical Lens
Comfort

Aesthetic:
Smooth Curves
Aggressive Look
Curved Lens Resembles A Space Helmet

Soul:
Light
Speed
They Are A Snowboarders Window To The World

[Pen Design]

End User:
The end user is the typical outdoorsman who needs a rugged tough pen outdoors. They need a pen that is useful.

Context and Culture:

• out in the elements (rain, fire, snow, dust)

• hands could be cold/numb

• might be in the dark

• needs to be easily accessible

• tough

Existing Products:




Concepts:

[The O.S.K. Emergency Schelter]

[spectra]

[Found Design Elements]

[Observing Buttons]

Each button we looked at had one similar basic function, which was to activate an intended mechanism. Some were mechanical, while others used electronic systems ranging from simple electronics, to touchscreens. Simple electronic buttons and mechanical buttons typically served one purpose, while touchscreen buttons could serve a multitude of functions. As a design consideration, simple buttons should serve simple purposes, while the more complicated functions are best suited for touchscreens.

[Design Object]

• Deeper Heel edge sidecut - Helps increase turning power on the notoriously weak heelside
• Reverse Camber - Gives the board a playful feel and helps it float in powder
  
• Magne Traction - Acts like a serrated knife and ads more contact points on each edge creating better edge hold and less wash out
  
• Medium Flex - Keeps the board versatile
  
• Twin Shape - Since one side is heel specific, both Goofy and Regular stances are unaffected
  
• Centered Stance - A traditional park stance, good for ridding and landing switch
  
• Analogous Color scheme - Gives the board a happy playful feel, matches the mentality of those who will be riding the board.
  
• Utilizes BioPlastics made from Soybeans
  
• Pickle Theme - differentiates from the Lib Tech Skate Bannana
  
• GNU has merged many technological innovations together to create a park board that answers many of the downfalls of earlier snowboards.